New York Forever
New York is the greatest city in the world and the Garden is the Mecca of basketball. This relationship between the city, its team and the fans who love the game form the basis of this campaign. It is a celebration of the ties that bind them together and how the tradition of fandom is passed along from one generation to the next. We collaborated with world renowned graffiti artists Tats Cru, hip hop toastmaster extraordinaire Pete Miser and the sights and sounds of the Big Apple in order to create a love letter to New York, now and forever.
New York Forever Murals
New York Forever Tickets
Firefighter Uniform
We collaborated with Nike to create a new Knicks alternate uniform celebrating New York’s Bravest. The new uniforms were a hit with fans, firefighters and players alike.
